Will Curran, President of Endless Entertainment, asked us to create a documentary style testimonial video as a vehicle to land new business and show the scope of what they do and who they are as a company. This type of media can be an extremely important tool in effecting sales conversions. Showing Endless’ strengths, work ethics and client recommendations from such a large event, the video will be added to the bidding process for upcoming shows and will help immensely in the sales process.
Don’t believe it? Here are some numbers that will rock your world:
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
Curious about how to help your conversions?
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